I'm inclined to agree. I suspect this was also the thinking the prevented them from pursuing a merger with Netflix. They seem to target their big acquisitions t

I'm inclined to agree. I suspect this was also the thinking the prevented them from pursuing a merger with Netflix. They seem to target their big acquisitions towards things where their own "Apple-ish" culture and philosophy guides the core technologies. They're not going to want to muddy that by having execs from Netflix or Blackberry or Bose in on it. Like, they bought Beats, but mostly because Beats was basically just a brand that they could do whatever they wanted to under the hood.