I think that makes a lot of sense. When people say users don't care about UI - that always leaves me wondering - have they tried releasing a little toy website

I think that makes a lot of sense. When people say users don't care about UI - that always leaves me wondering - have they tried releasing a little toy website or something to their friends that didn't have a hamburger menu on mobile? Even with all the blog posts I remember a while back about how those are suboptimal - I got question after question of "how do you navigate?" And this isn't like a rhetorical question by the way, not am I saying everyone would be like that for every app, I'm just curious if there are different social circles that react differently. My sor of laypersons intuition about UX has been that it's just about reducing cognitive effort for new adopters. For things that don't really matter to functionality, make it consistent with what they'd expect given their context so they don't have to think about it. Hamburger menus aren't "intuitive," give them to a tech naive person and they'll be confused, but they sure feel that way today because of how everyone has been thoroughly trained in how to use them to navigate them, so why not take advantage of that social training to lower the adoption activation energy? I would think that I would rather people spend effort figuring out the parts that have to be different for the new functionality. I'm curious to hear from someone with actual design training if that's a reasonable approach, or if there might actually be some reason that the opposite is actually empirically true (like a unique UX makes people feel like power users and locks then into the platform or something?)