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I heard that Steve Ballmer pushed the idea of the Xbox 360's successor being named "Xbox One". He was hoping people would start calling it 'The One' because it
by BitwiseFool 7y ago
I heard that Steve Ballmer pushed the idea of the Xbox 360's successor being named "Xbox One". He was hoping people would start calling it 'The One' because it was supposed to be a unifying home media device.
Also, this was around the time Microsoft got sued by Sky and had to change the name of SkyDrive to OneDrive. So there was definately a 'One' branding scheme going on. You also google his 'One Microsoft' reorganization plan and see a clear theme.
- bitwize 7y agoAnd instead we got a passel of XBone jokes. Good job, Ballmer.
- skohan 7y agoI remember there was a director's commentary on a Simpson's episode where they remarked that they tried several times too inject a word into the American lexicon, and it failed miserably every time. Apparently it's extremely unpredictable what people will latch on to.
- trianglem 7y agoAt least one of the cromulent attempts was successful.
- skohan 7y agoI know you're joking but as I remember they said they did it unintentionally several times but when they tried to do it on purpose it never worked.
- bitwize 7y agoThe Portal writers apparently tried to get a hoop from the final scene of the game made into a meme. It didn't go over at all, but "the cake is a lie" -- memed instantly.