That's a good example of the kind of mini-agenda I was talking about. (Most 10-minute phone call's only have 7 or 8 minutes talking time) A good trick on the

That's a good example of the kind of mini-agenda I was talking about. (Most 10-minute phone call's only have 7 or 8 minutes talking time) A good trick on the intro is to do your research on the firm first. I got his quick background and area of expertise and then did my 30-second self-description. After that, instead of going into the product conversation I started by asking what he knew about the space, and then got his perspectives on current players and the strategy. It was only the last couple of minutes that I started talking about my solution. Your mileage my vary of course; if you're more interested in reaction to the product (or think that's your best selling point) then that's where to spend more time.