Well the (in my opinion flawed) idea is to remove the incentive for buying that much in the first place. Say what you want, but someone receiving this enormous

Well the (in my opinion flawed) idea is to remove the incentive for buying that much in the first place. Say what you want, but someone receiving this enormous an amount of social shaming on top of a painful economic loss, sure is going to disincentivise people from pulling similar stunts in the future.