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This kind of reminds me of Joel Spolsky’s business principle “commoditize your complement.” It’s a benefit to a hosting & streaming platform, like YouTube, if
by mlthoughts2018 7y ago
This kind of reminds me of Joel Spolsky’s business principle “commoditize your complement.”
It’s a benefit to a hosting & streaming platform, like YouTube, if the content is amateur, commodity and mass produced, since they dominate the complement (the infrastructure to host, serve and administer traffic to it).
It’s great for automakers if roads are cheap and ubiquitous.
- ImaCake 7y agoIt occurs to me that there is a whole supply chain of these companies for youtubers and podcasters. Firstly, the content creator uses one (or many) of a selection of traditional and web-based tools to produce content not possible three decades ago, then youtube, or a syndication service, gets your content in the right places, there it is discovered by users, the content creator is then rewarded with ad revenue, subscribers through patreon, or through sales of merch through yet another platform. Even as someone who mostly consumes this kind of content rather than creating it, I feel I benefit massively from this complex of buisnesses and tools. The web is a vibrant and encouraging place so long as you look past some of its worst festering piles of madness.
- quickthrower2 7y agoThe video creators should do the same and commod their comps! Don’t stick to YouTube. Distribute wide. Reuse parts of your udemy course on vimeo. Brand yourself and build a list of followers by email, Twitter etc.