4 ms·
I know I'm not the target audience but I'm at the point where if the most salient element on a startup's website is a button that says "Get Started" or "Request
by dreamcompiler 7y ago
I know I'm not the target audience but I'm at the point where if the most salient element on a startup's website is a button that says "Get Started" or "Request Access" I hit the back button.
This fluffy nonsense is really starting to feel lame.
- cercatrova 7y agoWhat should it say instead?
- dreamcompiler 7y agoI wish I knew. Sales and marketing are way outside my skill set. Fundamentally I just want to be convinced the product is "better" before I agree to jump through the hoops of giving up yet more of my personal information to a company that's going to spam me until it dies. Make me want your product so much I have to seek out the "Get Started" button. I know that's not how VC metrics work. They want maximum engagement in minimum time. But IMO these kind of "engagements" are hollow and customer-hostile.
- cercatrova 7y agoSites that don't have prominent calls to action are basically dead in terms of usage and engagement. If you made such a site, you'd just be screwing yourself over because no one is using your product.