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In short, agile, user-centered design tends to ignore the aesthetic, intangible, ambient qualities that good experiences are all about. This is an interesting
by nbashaw 16y ago
In short, agile, user-centered design tends to ignore the aesthetic, intangible, ambient qualities that good experiences are all about.
This is an interesting statement. It sheds light on the fact that different internet sub-cultures value different things. I think your stereotypical "startup guy" will not think twice about throwing up a prosaic, uninspiring website. If it communicates the value proposition to the prospective customer, then it's done it's job.
But if you look at great brands (Nike, Apple, Coke to a lesser extent) - they create an emotional experience that makes you care about something. They appeal to values. It's not about utility, it's about identity. The more you can get people to identify with your brand, the more you can drive demand. At the base level, what is demand other than an emotional drive?
- rushabh 16y agoStartups != great brands. Most startups have products that are not finished, means they suck for the most part. Hence it's more important to get the message right and have a product that works. The examples that you gave have websites that take a lot of energy and resources. Both are in short supply in startups and much more needed on the product side.
- sudonim 16y agoIt totally depends on the make-up of the team. Flow, a product from Metalab http://getflow.com/ http://getflow.com/ is in closed beta, but is an extremely polished looking app. They're a design oriented firm so it's unsurprising that visually it's at a much higher standard than if a team of 2 engineers put out a similar product.