You aren't giving me enough information. When I view a company the only data that I get are the current price(how current?), and the value based on user votes.

You aren't giving me enough information. When I view a company the only data that I get are the current price(how current?), and the value based on user votes. The game mechanics are a good start, but you need to find the sweet spot between where you are and sites like updown.com. I agree with an earlier commenter that putting things in terms of beating the S&P 500 is a good reference. Your current focus on up/down this week is a little short sited for most investors. I know you need to recurring traffic, but I think you may have abstracted too much from how investing decision are actually made. If you had tokens that could be placed on stocks and won by beating the S&P; a weekly leader board of who made the most tokens, and positions in the company where awarded to who made the most/least tokens from that company.