"I sat down with SocialMedia co-founder Seth Goldstein last week, who told me that the response rate to standard display advertising on social networks is abysm

"I sat down with SocialMedia co-founder Seth Goldstein last week, who told me that the response rate to standard display advertising on social networks is abysmal. People click on ads about 0.02 percent of the time, he said, because people have started ignoring ads. Thus the deperate need to interject your friends-- to knock you out of your efficient browsing routine." This the desperate need for pop ups. Popunders. Interstitials. Animation. FUIs. This kind of crap spikes when it's new and will get added to the mental ignore list as people get used to seeing it.