Agree – cracking this market is an interesting challenge. One of the biggest hurdles we’ve got is that people really don’t like thinking about their own demise.

Agree – cracking this market is an interesting challenge. One of the biggest hurdles we’ve got is that people really don’t like thinking about their own demise. As for estate planners, we are working with a few and the feedback so far has been very positive, basically it has been “this is great, how can we work together to provide this service for my clients.” Yep, we are aware of LegacyLocker and the other players. We are hoping we can build the best product and the most trusted company in the space.