Did you read the naming philosophy section? This bit is interesting: "Think about this scenario: You're at a party and someone asks you where you work. If you

Did you read the naming philosophy section? This bit is interesting: "Think about this scenario: You're at a party and someone asks you where you work. If you say "I work for shoes.com," it's pretty obvious that you work for a website that sells shoes. But, if you say "I work for shoe.ly," then you have to go on to explain it to them: "It's a website that sells shoes." If you owned the .com, everyone would already know that."