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I'm not familiar with the term 'submarine' in this context, does that refer to some sort of stealth advertising?
by zkim 7y ago
I'm not familiar with the term 'submarine' in this context, does that refer to some sort of stealth advertising?
- unwind 7y agoI believe it's from [1] by Paul Graham. [1] http://www.paulgraham.com/submarine.html http://www.paulgraham.com/submarine.html
- amock 7y agoI can't immediately find a source with a date, but I'm pretty sure using submarine to mean undisclosed happened before Paul Graham was born.
- portlander12345 7y agoOP used the term specifically to refer to PR-generated articles in prestige media like the NYT, which was probably a direct allusion to Graham’s essay.