"Doing something" can be worse than doing nothing. OP may be posting with an agenda, but onlookers on the fence about running up their electric bill will actua

"Doing something" can be worse than doing nothing. OP may be posting with an agenda, but onlookers on the fence about running up their electric bill will actually want to know that it's for some real benefit and not a counterproductive show of solidarity (displays of solidarity do have their place, don't get me wrong).