The market might often lack it, but isn't that simply an untapped resource? After the crisis is done the company can go on claiming how much they did to help fa

The market might often lack it, but isn't that simply an untapped resource? After the crisis is done the company can go on claiming how much they did to help far and wide. It's hard to find a better advertisement, especially since it's the company itself that's helping and not just some endorsement from elsewhere.