Duh, the name has historical name value up the yin yang, and the site gets all sorts of traffic -- especially overseas! A failure to capitalize on this, by re-i

Duh, the name has historical name value up the yin yang, and the site gets all sorts of traffic -- especially overseas! A failure to capitalize on this, by re-introducing the name within the industry that it garnered it's success would be a monumental waste of an asset. My suggestion, build an asset behind the name (for Sh*ts sake!).