I agree 100%. I worked at a telco and managed the usage metering system. We regularly had meeting with sales and marketing, and time and again there was no way

I agree 100%. I worked at a telco and managed the usage metering system. We regularly had meeting with sales and marketing, and time and again there was no way on earth they were going to give up usage caps, it's just too much money to leave on the table. They will hold onto usage caps tooth and nail until they're mandated by law to drop them, and even then they'll try to blackmail the legislators (my company did it often) with lines like "Oh OK, now we can't roll out fibre to x, y, z city". So the legislators back off, and usage caps stay!