> look at the proliferation of desktop GUIs in the late 80s and into the 90s. Everybody was throwing in gratuitous differences in the hopes of making their look

> look at the proliferation of desktop GUIs in the late 80s and into the 90s. Everybody was throwing in gratuitous differences in the hopes of making their look and feel "different enough" to avoid a lawsuit. So we ended up with a mess: swapping the location of "OK" and "Cancel" buttons, every platform's scroll bars behaved differently I don't see this as a mess at all. I see this as very positive experimentation and eventual consolidation. Would it really be better if one company came up with a GUI and everyone latched on to it?