Marketing will solve this aspect of the challenge. Poverty is a relative state, not an absolute one: We want more because our betters have more. The negative as

Marketing will solve this aspect of the challenge. Poverty is a relative state, not an absolute one: We want more because our betters have more. The negative associated personal outcomes of poverty are not a corrollary of insufficient carbon emission. Therefore, market to the people climate-friendly lifestyles. Show celebrities doing their part. Make it easy to pick the right option by default with purchases. Encourage more local events and travel. It has been demonstrated that people respond to good storytelling and I don't think that is going to change.