FB is less illiquid than SNAP for Evan. If he sells 50% of his SNAP shares, people will get concerned about his investment in the business. A mid-level exec (or

FB is less illiquid than SNAP for Evan. If he sells 50% of his SNAP shares, people will get concerned about his investment in the business. A mid-level exec (or even high profile acquisition) selling a bunch of FB stock doesn’t affect the price much. But he probably likes running the company more than he’d like the extra money.