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I think if things flip and remote becomes the primary, and co-location becomes rare we'll also see some companies that are able to use co-location as a competit
by pythonaut_16 7y ago
I think if things flip and remote becomes the primary, and co-location becomes rare we'll also see some companies that are able to use co-location as a competitive advantage.
But I agree that remote (and the practices it encourages) are currently a competitive advantage.
- lkozloff 7y agoI don't think you're wrong here. Remote itself does unlock advantages that aren't accessible to colocated companies (e.g. hiring anywhere), but one of the primary things that remote-practices unlock are surrounding communication. Organizations approaching remote have a helpful speedbump that encourages them to take an intentional look at the way they disseminate information. Being fully remote is an accountability structure that helps ensure that everyone is following those practices. There's nothing that would prevent a well-run colocated company from capturing those particular advantages, but such a company would probably slowly drift remote as companies like Buffer (and GitLab!) have as they grow and look for new talent.