I think networking, from a business perspective, is a lot like display advertising. It's more about building credibility for when you need it later than about

I think networking, from a business perspective, is a lot like display advertising. It's more about building credibility for when you need it later than about the immediate sale. You want people to say "Hey, I've heard of that guy before." Several competitors, when they wanted out of the business, approached me about buying them out for cheap. I even went through with one of the deals (the customers and some of the other assets, but not the name, of tilenetworks now belongs to prgmr.com. We'll be announcing a KVM product at some point based on the tilenetworks stuff.) But much like advertising, it's not much use until you have something to buy or sell.