Think of it this way: for a screen reader, every bit of "identity" is a screaming popup. Even a simple image saying "welcome to x" gets old really quick. It is

Think of it this way: for a screen reader, every bit of "identity" is a screaming popup. Even a simple image saying "welcome to x" gets old really quick. It is already in the page title. Narrative, linear, well delimited paginated interfaces like web search work much better, magic autoloading infinite or overly long lists do not. Short version: if it looks fine when styles, images are disabled, it's probably ok, as long as it does not try to mess with input.