One thing I question is the assessment that what's under the hood is unimportant to the customer ... Now many guys and most wives surely don't care unlike a mec

One thing I question is the assessment that what's under the hood is unimportant to the customer ... Now many guys and most wives surely don't care unlike a mechanical engineer until it doesn't work. In the early 90s Japanese cars cost more but consumers saw quality. JP took 30% of the US market as a result. Wouldn't this be better examined in terms of how repair costs factor into customer assessment of car desirability?