Totally. That's the point of a good product person -- they need to understand who is using the product, and what the point of the whole thing is. If it's someth

Totally. That's the point of a good product person -- they need to understand who is using the product, and what the point of the whole thing is. If it's something that they know users will understand, then it can be done in the subtle way that Rdio has. If they get feedback from users that are confused, they can change the product to make the process make more sense. Surprise isn't always bad. I bet a lot of people are surprised the first time they turn an iPad sideways and it rotates. That doesn't make it bad. A good product person surprises users with good things.