The content spectrum goes from plain and often unwanted IP public revelation to blatant shameless plugs, so it really depends on the audience target and the cor

The content spectrum goes from plain and often unwanted IP public revelation to blatant shameless plugs, so it really depends on the audience target and the corporate goal ( marketing, conversions, reputation)? I think third party tech journalism such as the IEEE Spectrum or the MIT Technology Review set the tone for engineering blogs these days.