> There is a non-trivial overlap between "look at this cutting edge cool stuff we're doing" and the company's strategic edge over competitors. I don't really a

> There is a non-trivial overlap between "look at this cutting edge cool stuff we're doing" and the company's strategic edge over competitors. I don't really agree. I think the more you write about what you are doing the more you attract really good people and that's the strategic edge on competitors.