Good design can take a while to be accepted, particularly in automotive. Some Ford of Europe cars were radical enough to be deemed ugly when they were new, for

Good design can take a while to be accepted, particularly in automotive. Some Ford of Europe cars were radical enough to be deemed ugly when they were new, for example the Sierra and the Focus. In time people got used to them and the rest of the market borrowed the design principles. Some of the excesses of the trend setting designs got dropped, for example the huge double spoiler on the sport version of the Sierra, however, the aero shape gave fuel efficiencies important to the fleet buyer so that stayed. Nowadays all saloon cars have a little bit of Sierra 'jelly mould' in their design. With EV design the fake grille that Tesla started out with has been dropped. Tesla also don't do the funny blue lights 'because it is electric' styling that other marques sucker themselves for. Some people do not want an EV car that has retro, e.g. the grill, or the inane, e.g. the funny blue lights. A different future is sought, more along the lines of the second generation Nissan Leaf that is 'conventional' rather than the first, which had the silly blue lights styling in abundance. Now your suggestion of a BMW 3 series with the ICE replaced with batteries is a non-starter. Sure you can do what MINI have done and just shove batteries where the ICE bits would go, but it always feels retro-fitted. It would not be the 'ultimate driving machine' or offer the passenger luxury that EV is best at (3 series BMW's have miserable rear legroom because it is a driver's car). There would be this stupidly large bonnet for an ICE that did not exist. And you would not get your 350 miles range with ICE grade aero and weighty steel.