Yep, but they didn't launch with all 6. In fact, they added each one after tremendous market pressure (larger phones, multiple sizes, a one-handed budget-friend

Yep, but they didn't launch with all 6. In fact, they added each one after tremendous market pressure (larger phones, multiple sizes, a one-handed budget-friendly model). Tesla might very well have 10 cars in the future but for now, buying a Tesla is an easy decision: 1. Do I want a big sedan? Model S 2. Do I want a big suv? Model X 3. Do I want a smaller sedan? Model 3 4. Do I want a smaller suv/crossover/cuv? Model Y And just like apple, you get very similar experience across the entire lineup. Autopilot, automatic updates, etc. Not "Well, you can buy the lexus/bimmer/merc if you want a more luxurious experience but the base model is honestly just okay so you should probably get a specced out mid-tier car instead unless you have the $$ to spend on a top trim"