Cars are one of those markets where emotional marketing is more important to some fraction of the customer base. Some people just want a generic econobox that

Cars are one of those markets where emotional marketing is more important to some fraction of the customer base. Some people just want a generic econobox that brings them from point A to B, and others are swayed by other things, such as leather seats, ads that show a single car driving by the ocean or in the mountains, fast acceleration, an appealing paint color, high tech looking HUDs, cup holders, moon roof, etc.