2 ms·

So the brand's advertising has compromised rationality, which is of course the goal of all advertising. I don't see that it's useful being emotional about it.

So the brand's advertising has compromised rationality, which is of course the goal of all advertising. I don't see that it's useful being emotional about it. They're car companies selling cars. You're better off being realistic.

jfim 7y ago
Cars are one of those markets where emotional marketing is more important to some fraction of the customer base. Some people just want a generic econobox that brings them from point A to B, and others are swayed by other things, such as leather seats, ads that show a single car driving by the ocean or in the mountains, fast acceleration, an appealing paint color, high tech looking HUDs, cup holders, moon roof, etc.