The same reason that it costs money to advertise on television. The job board has an audience, and you want to reach it. Attention is expensive. Building an on

The same reason that it costs money to advertise on television. The job board has an audience, and you want to reach it. Attention is expensive. Building an online talent community isn't easy. I know since I've been doing it for the past 3.5 years. If you can consistently deliver high quality candidates, then you can demand a really high price. This means that you either need to be really big or really targeted. Targeted is better, but most of the big names in the jobs space go for big.