The original comment first addresses the credentials of the author before giving any valid feedback on the points in the article. People do this a lot subconsc

The original comment first addresses the credentials of the author before giving any valid feedback on the points in the article. People do this a lot subconsciously and it affects the way we consume information. Instead I prefer to first understand how valid the argument is before looking at who said it. Unfortunately most people are wired to "like" based on who says a thing more than how valid their arguments are...