> They don't use sleezy techniques and unruly ways to "get them". Or aggressively piss people off. That's definitely NOT what S4F is about. One of the main re

> They don't use sleezy techniques and unruly ways to "get them". Or aggressively piss people off. That's definitely NOT what S4F is about. One of the main reasons I made this course is that most founders - especially technical founders - still have this impression of sales as being sleazy or aggressive. I'm sure that is still out there today - in the used car industry, for example. But - in SaaS at least - sales has moved on. Why? Because it had to. Simply put, when you are selling a SaaS product (with free trials, money-back guarantees, monthly billing...) it isn't worth making the sale if it's a bad fit. Lying, pressuring people into buying something they don't need, being aggressive just doesn't pay anymore. Yes - they might sign up for one month - but then they'll churn and you'll have spent more acquiring them than they paid you. Instead, S4F teaches you how to move to a 'team' mindset... - how to understand your customer - how to align your goals with theirs - how to create a shared success plan (so they don't just buy, they actually get value from your product and don't churn) - how to nudge them along that path to success