Unfortunately for Rachel's argument, rhetoric exists. That means that while Alice can come along and be less evil than Barry and Mark, Eve can appear to be les

Unfortunately for Rachel's argument, rhetoric exists. That means that while Alice can come along and be less evil than Barry and Mark, Eve can appear to be less evil than all of them and corner the market. Now ask yourself which our society optimizes for: designing and implementing sustainable, ethical business models? Or designing and implementing sophisticated public relations campaigns? Btw-- how much market share does Firefox currently have?