Articles like this one give content marketing a bad name. It’s disappointingly lacking in details. It’s main purpose is to sell a product, not to inform, and it

Articles like this one give content marketing a bad name. It’s disappointingly lacking in details. It’s main purpose is to sell a product, not to inform, and it shows. Let me give you a summary of 90% of its contents: - Research who will use your product and how it will be used. - Start with paper and pencil sketches. It’s faster than other methods. - Turn those sketches into digital mockups. Fill in details. - Have someone else look at your stuff. The few other comments on this thread already provide more insight into the UI design process. I wish more content marketers spent more time on the content part.