Maybe technology is to blame but in a different way. Its well accepted now that a person will be offered two different prices for a product or service depending

Maybe technology is to blame but in a different way. Its well accepted now that a person will be offered two different prices for a product or service depending on a wide number of factors. Included but not limited to: New/repeat customer, country of connection, device used to connect, previous purchasing or even searching habits. You can test this in the UK by searching for a holiday. Do it once on an android phone using your normal account and then do it again via a macbook as a guest of the site.