In the 10+ years designing for mostly Software companies [1] (large and small) I found that the most important aspect of Interface design is the continuous cycl

In the 10+ years designing for mostly Software companies [1] (large and small) I found that the most important aspect of Interface design is the continuous cycle of eliminated things. Sketching and planning on paper is nice (and a must), but you are always wrong in the beginning. We usually only work with companies that have a working product, because we found that Interface Design is less critical in the early stages. A good UI can help you grow faster, but not necessarily achieve product market fit. In the beginning, UI isn’t all that important and you can go far with something decent. Once you have a working product and users, that’s when you can start the simplification process in order to pave the road for smoother growth. User Interface design can be summarised as: Eliminating obstacles from the user’s experience and remove as much friction as possible. [1]https://fairpixels.pro https://fairpixels.pro