> The story suggests that, all other things being equal, consumers might gravitate towards companies with a reputation for treating their employees well. I got

> The story suggests that, all other things being equal, consumers might gravitate towards companies with a reputation for treating their employees well. I got that feeling as well, but I think it's not really well-supported in the real world. Some consumers gravitate towards companies with a good reputation / ethical platform / health focus / whatever. But the vast majority of consumers choose on price or value separate from these things. For example, in the US how many people shop at Whole Foods vs. normal supermarkets? I'd be surprised if it's more than 1 in 10.