Working with an analytics team, a sentiment I get is: "We have a contract with [analytics company]. They are not allowed to look at the data." When you sugges

Working with an analytics team, a sentiment I get is: "We have a contract with [analytics company]. They are not allowed to look at the data." When you suggest that a contract might not be as good as physical limitations hosting it yourself give you, they follow up with something like: "Well, then AWS/Azure/etc. could look at it!" What I found drives the increase of tracking on the web in big corporations, is simply the number of teams, who want data. Data is used to play internal politics. And it is easier to get a new vendor in, than to get data from a hostile team.