but it's not a race to the bottom. Some folks are just looking for a service provider that is not absolutely terrible. So there is not a demand for ride share

but it's not a race to the bottom. Some folks are just looking for a service provider that is not absolutely terrible. So there is not a demand for ride share services from Mother Theresa, but there is a demand for ride share services that don't make you feel bad about consuming them. Per this interpretation, it's a satisficing problem, not an optimization problem.