I don't know if it's "obviously" about Uber and Lyft, rather than any rivalry in which one side's value proposition includes a huge element of "we're not the ot

I don't know if it's "obviously" about Uber and Lyft, rather than any rivalry in which one side's value proposition includes a huge element of "we're not the other side". Could be about Google vs DuckDuckGo, WhatsApp vs Telegram, iOS vs Android, or even Trump vs Biden.