I should add that at my last company we switched to a PEO mainly due to the advantages in health insurance prices and administration. JustWorks has been amazing

I should add that at my last company we switched to a PEO mainly due to the advantages in health insurance prices and administration. JustWorks has been amazing. You might look at how they do the onboarding and maintenance of plans as a low-friction way to handle this. If you could partner w payroll companies you could integrate your solution completely into the hr onboarding process and get access to a huge distribution channel.