I was especially irked by this the last time I went to a Lensecrafters. They said it's because Ray-Ban now makes the lenses themselves. So I was shopping at a s

I was especially irked by this the last time I went to a Lensecrafters. They said it's because Ray-Ban now makes the lenses themselves. So I was shopping at a store front for branded frames with in-house lenses, all owend, operated, and produced by the same parent company (Luxottica). Talk about vertical integration!