> you might be nearer to some customers > have slightly better marketing These two parts are not trivial, and would justify the success of one over the other.

> you might be nearer to some customers > have slightly better marketing These two parts are not trivial, and would justify the success of one over the other. Being near customers for a bee keeper requires a decent effort, in particular if the production itself is done near the selling shop. You just don't move your hive in a busy street corner like you'd open a Starbucks. Marketing honey is also the main premise of this piece: what value proposition do you push forward. It will be a world of difference between someone pushing for 'local honey' on TV and someone else pushing for a healthy lifetstyle and building a customer community around that. Overall I feel that the person writing this piece doesn't really like honey much, but I get that it was just some analogy. I wish she took a field she is more interested in.