3 ms·

You don't need a unique value proposition to sell honey. If you sell honey, usually your goal isn't to monopolize the whole honey market. You just sell honey.

You don't need a unique value proposition to sell honey. If you sell honey, usually your goal isn't to monopolize the whole honey market. You just sell honey. You might be nearer to some customers. You might be a bit friendlier, or have slightly better marketing. Or people just buy from you because they are used to it. Not every market is a winner-takes-all, and that's very good. This translates to software as well. There are many markets that don't have one monopolist, and space for many players.

hrktb 7y ago
> you might be nearer to some customers > have slightly better marketing These two parts are not trivial, and would justify the success of one over the other. Being near customers for a bee keeper requires a decent effort, in particular if the production itself is done near the selling shop. You just don't move your hive in a busy street corner like you'd open a Starbucks. Marketing honey is also the main premise of this piece: what value proposition do you push forward. It will be a world of difference between someone pushing for 'local honey' on TV and someone else pushing for a healthy lifetstyle and building a customer community around that. Overall I feel that the person writing this piece doesn't really like honey much, but I get that it was just some analogy. I wish she took a field she is more interested in.