The longer a business is around, the more opportunities to generate some negative press that has some people label them as evil, which is a label that generally

The longer a business is around, the more opportunities to generate some negative press that has some people label them as evil, which is a label that generally doesn't get removed no matter what comes after. It's another reason why startups can win over customers. In general, startups from inception have a squeaky clean image until they get big enough for journalists/bloggers to shit on -- then repeat.