That's why I take all alternatives to Google and Facebook with a grain of salt. Their UVP is to be less evil than the near-monopolies they try to compete with.

That's why I take all alternatives to Google and Facebook with a grain of salt. Their UVP is to be less evil than the near-monopolies they try to compete with. But they need to make money somehow! The current "common knowledge" is that if they don't profile people, they can't be efficient. That's very wrong. There are many ways to deliver ads to people that might be interested in them without profiling individuals. But the market is too inert, and people too hooked to FB and Google already.