Conjecture and poor reasoning. > There are now more than 400 DTC brands So a sample size of n=5 is sufficient to define an industry-wide trend? On top of that

Conjecture and poor reasoning. > There are now more than 400 DTC brands So a sample size of n=5 is sufficient to define an industry-wide trend? On top of that, those 5 examples are not very convincing - see below. > How could [Away] possibly be able to meet the expectations for investor returns? No actual figures, just a theory that Away couldn't possibly be a good investment because it has only one product. > Away now has many adjacent venture-funded expansions in the works In the very next paragraph, the author debunks the basis for her earlier skepticism. > Harry’s... cut a $1.37 billion deal to be acquired by Edgewell. Edgewell backed out of the deal after the FTC sued to block the sale... Particularly in the wake of the Casper IPO, it’s difficult to imagine Harry’s ever wanting to expose its numbers in an S-1. All of Harry's criticism is based on a competitor's performance and a buyer backing out of a deal after it was blocked by the FTC. I don't know if the DTC companies will do well, but I certainly didn't learn anything useful from this article.