This is a good piece on DTC: https://www.linkedin.com/pulse/potentially-unpopular-opinion-future-dtc-luke-weston/ https://www.linkedin.com/pulse/potentially-un

This is a good piece on DTC: https://www.linkedin.com/pulse/potentially-unpopular-opinion-future-dtc-luke-weston/ https://www.linkedin.com/pulse/potentially-unpopular-opinion... This is a good podcast on it by Ben Thomson and James Allworth: https://exponent.fm/episode-182-scale-scale-scale/ https://exponent.fm/episode-182-scale-scale-scale/ The key takeaways are attack super high margins, do something that is harder in the real world, scale as fast as possible without paying too much rent to “Facebook/Google/Instagram/Influencers” to establish yourself.